Sr. Specialist, Email Marketing

Company: Music and Arts
Location: Lynwood
Posted on: May 12, 2022

Job Description:

Position Summary: Sr.Specialist, Email MarketingResponsibilities will include, but will not be limited to the following:

• Manage efficient & timely deployment of email, push, SMS & mobile mailbox marketing campaigns.
• Liaise with key stakeholders (Brand marketing, CRM, Ad Sales, etc.) to provide contact strategy execution expertise to meet business goals and objectives.
• Ability to set up and deploy campaigns leveraging ESP tools.
• Ensure testing & QA / rendering by device, operating system, browser, etc. Proof contact strategy elements as needed.
• Maintain customer contact & deployment calendars and work with team to ensure all campaigns are planned, executed, and wrapped up.
• Publish timely, actionable results. Report on, and analyze, campaign performance data, and provide recommendations on campaign and process optimization.
• Monitor email deliverability, ensuring best practices for data hygiene, privacy and opt-in standards.
• Collect & share competitive & industry trends, new technologies within CRM arena.
• Additional duties as assignedAbout Guitar CenterThe Guitar Center Company embodies the world of creativity and music by encouraging our teammates to find their own individual sound. Our mission is to develop and nurture lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the joy that comes from creating music. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion. The Guitar Center Company operates through several business divisions. Guitar Center is the worlds largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 290 stores across the United States.--- 2014 marked the milestone 50th anniversary of the Guitar Center Company as the organization continues to help people make music from coast to coast.--- --- E-Commerce brands Guitar Center, Musicians Friend and WWBW offer online sales of a broad selection of music products.---The Music & Arts division operates more than 220 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. AVDG and GCPro headline the enterprise audio-visual integration business, delivering a best-in-class commercial and residential customer experience.

Keywords: Music and Arts, Lynwood , Sr. Specialist, Email Marketing, Advertising , Lynwood, California